I’m a multi-disciplinary creative director and consultant, specialized in 360°creative strategy for fashion, beauty and lifestyle brands. With over 20 years of experience honed across Brazil, London, Paris, New York and Milan, I bring with me an extensive well-rounded perspective that spans all aspects of the creative process, enabling me to reshape and enrich standard creative practices. I’m particularly excited by the possibilities of transformation, and excel at defining brands and moving them forward with a highly creative and strategic approach. My role is to guide creative teams — casting vision, leading change and creating a culture where great ideas can thrive.

My approach is holistic, weaving strategy, culture and design together from the very beginning, finding and solving points of tension between the creative ideas and what needs to be done. This allows me to solve creative and business needs in culturally impactful and commercially effective ways. In my years as a creative I’ve overseen campaigns across emerging channels, TV, print, digital and social as well as leading re-branding and design efforts for large-scale, corporate identity systems. I've worked with a wide range of companies along the way: Victoria’s Secret, L’óreal, Shiseido, Ray-Ban, John Varvatos, Oakley, Vogue, Dazed&Confused Magazine, and currently hold the position of Senior Global Creative Director at EssilorLuxottica.

I believe in kindness, humour and dedication, in this particular order but also all at the same time.